SEO Content Writing & Strategy Case Studies
A collection of SEO case studies covering keyword research, on-page optimization, and featured snippet strategy across higher education and product/skincare copywriting. Each case study below covers the SEO approach, the specific on-page work involved, and where available, the measurable search results.
What Is a Community College? Featured Snippet Case Study
A long-form, SEO and AEO-optimized article written for Mission College that secured a position-zero featured snippet for a high-volume, competitive query, outranking national education sites and other local institutions.
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Neutrogena: SEO Content Writing & Strategy
Web content writing and SEO content strategy for Neutrogena/Johnson & Johnson product pages, including keyword research, metadata, and title tag optimization to improve search visibility.
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Rosemont College Web Refresh
A functional and user-friendly website refresh for Rosemont College, covering sitemap and navigation restructuring, user flows, UI design/layout, and improved site responsiveness.
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Mission College: UX/UI, Frontend Development & Content Strategy
A broader engagement with Mission College spanning UX/UI design, frontend development, and content strategy work across the college's web presence.
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PCA&D Admissions Guide: Copywriting & SEO-Informed Content Structure
A print admissions guide for prospective art students, tightened for clarity and structured with keyword-forward, SEO-informed headings so the content could translate cleanly if repurposed as web content.
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